To fit in the atmosphere of Halloween and the spooky month, R.M. HENDRIX dropped “Automaton (Turn Yourself On)” with a theme that is chilling and a haunting soundscape. This experimental, electronic pop piece is realistic in many ways, yet you’ll feel like you’ve been shipped to a peculiar realm.
R.M. Hendrix is a musician and producer who started his musical career in 2010. Back then, he started with shoegaze EPs, but his discography really soared with electronica, trip-hop, and ambient. Once you listen to “Automaton (Turn Yourself On),” you’ll get yourself why electronic suits him best, and you’ll witness how R.M. HENDRIX is such an exceptional artist with a creative mind, artistic vision, and impressive musical prowess.
“Automaton” is an almost five-minute journey in a dystopian landscape, where your eyes get to be open to edgy facts and your ears get to enjoy a musical saga. You’ll be immersed in the aesthetics of experimental and electric influences and the dark vibes of the new digital era.
“After the Second World War, monsters filled the airwaves and cinemas. We’re in a new monster era, except no singular horrendous event has initiated it. The monsters are arriving in boring press releases and software updates. They sit with us on sofas, ride in our pockets, and choose our music.”
“We’re in a new monster era,” said Hendrix. In the song, he captures this era through an AI losing control and seeking revenge, and every element of the number conveys this exact scene. The spoken words that narrate the story set the mood for you to be highly engaged and anticipate what comes next. The foggy rhythms paint quite a picture of what this dark scene looks like. The dazzling synth gets you orbiting in this dark realm and energetically witnessing the dramatic action.
Although the overall sense of the song is dark, chaotic, and creepy, it has a danceable quality with its dynamic beats. Maybe, as the intelligent artist put it, it’s a “dystopian dance mix.” It’s like the dance that has to be there to cheer up the soldiers in the battle.
Who’d win in this war? Who’ll be at the mercy of the other? “Automation” is a thought-provoking song that will find its way to the depths of your head. I don’t know if this monster era would be a trick or treat, but I’m sure that “Automation” below is a pleasant treat!