What happens when disagreeing with someone gets treated as a symptom? That question sits at the center of “Electrify,” the new single from London electronic pop duo Ooberfuse, released on October 9th, just ahead of World Mental Health Day. Written by Cherrie Anderson and Hal St John, the song takes on anxiety, the pressure to conform and the way a different opinion can end up labelled as a problem to be managed.
St John says modern life can leave anyone anxious, exhausted or overwhelmed, and that mental health deserves to be taken seriously. His concern is that the language of mental health can sometimes be used to silence a person who disagrees, which he describes as a form of social control. The song is about “making room for people to speak and be heard,” and it asks how freely anyone can speak when being different risks being labelled. The demand to keep up, stay productive, and fit in can leave people overwhelmed and reluctant to admit it, so the song links personal freedom with the need for compassion.
That outlook is consistent with the rest of their work. Ooberfuse, who come from Woolwich, previously released “Hard Times” with Snoop Dogg, a song about homelessness that drew on filmmaker David Fussell’s experience of living on London’s streets. Their 2026 EP Songs of Courage, featuring Cameroonian musician Abdel Tchatchet, looked at displacement, grief and belonging. In each case, the duo returns to people whose experiences are too easily reduced to labels, and “Electrify” turns that attention toward a more intimate question of whether people feel safe enough to be themselves.
The release comes with a campaign called Dangerous Minds: The Electrify Sessions, running through October, and an official video by British filmmaker Haydn West. West shot live performance footage on a hacked Panasonic GH2, combined it with analogue photographs taken on an Olympus Pen EE2-S, and used AI selectively to animate some of the stills and create one extra image. The result is a DIY production that blends older cameras with new tools, for a song that asks whether anyone is prepared to listen.