Fredrik Etoall.

Juliander is a Swedish hit artist who just released his latest single 10 days ago ‘Cold Shoulder’. His journey started back in 2017 when he released his debut single ‘Same moon’ and then opened for Zara Larsson’s shows on her European tour, shortly after he featured in Alan Walker’s “All Falls Down” along with Noah Cyrus. He was also invited to perform in the top music festivals like Coachella, Summerburst, and Sunburn after his songs received remarkable recognition. Juliander has a strong fan base who appreciates his work, with over thousands of subscribers and viewers on his YouTube channel and over 20K followers on Instagram. 

‘Cold Shoulder’ is the artist’s 3rd release this year and doesn’t seem like it’ll be the last, it’s the kind of song that could fit as a summer anthem. I dare you to listen to this song and not dance along with it, tap your feet, or even shake your head. The song has vibrant, rich layers of music with fun beats that give a feel of joyfulness and playfulness. Juliander writes and produces his own music while making sure he maintains a balance between the lyrics, melody, and vocals, not leaving an aspect out producing a unique and rich ambiance with musical textures and colors. He uses a mix of analog synthesizers and organic instruments which results in the rich sound in his music. Unlike his usual creative process which takes time to produce, this single was created in 20 mins when he was working on writing a chorus for another song with the talented writer Isak Hallén and the producer Pretty Young, as the artists mentions “Cold Shoulder is the best accident I’ve ever made.”

Apart from his remarkable and curated music, his artwork for his releases, his photoshoots, and his Instagram grid aesthetic caught my attention immensely. Every detail shows how artistic Juliander is, how he has a specific, vibrant taste and an eye for detail. It all falls well together along with his music in reflecting the artist’s overall unique identity.

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