Indie rock duo My Glass World are back with a belated video for ‘What We Call Love’ off of their acclaimed 2022 release, ‘tree.shadow.piano.’, and it is as good a time as any to rediscover some punchy and weighted indie rock from a seasoned group.
Based in London, My Glass World is a duo who are into writing meaningful songs with social commentary reverberating through their lyrical and musical themes. ‘What We Call Love’ was written in Scotland, before getting finished in Famous Times in Clapton. Written in the wake of the epidemic, the song handles misinformation, a phenomena we’ve all been bombarded with in that dark time, eroding our collective trust in almost all news media. An event that is still ongoing until this very day.
The new video is stunning. A colorful display of the shared humanity that binds us, with scenes of vast deserts and ancient landmarks, right adjacent to crowded city streets. Interspersed with gusts of color, the video tends to look surreal at points, in service of the song that’s playing along. ‘What We Call Love’ is a rich piece of music. Warmly arranged with boomy drums, confident and effortless vocals, a litany of distinctive synths that provide everything from background pads, to sudden melodic stabs, to fluttering sound effects. All sounds chosen fit together, giving the song a primordial feel that makes it sound like an ancient story being retold.
A beautiful piece of music just got a music video to match it. While the video doesn’t contain footage of the group, or give us any insights on the origins of the sounds forming this lush cacophony, it is still a pleasing and meaningful video, well thought out, well shot, and well edited, and in good taste with the music.