London-based rising pop star Allegra takes a bold step forward with the release of her sleek and seductive new single “Ash”, the lead track from her highly anticipated second EP, ‘Red’, out today via Radikal Records.
Following the chart-topping success of her anthemic dance-pop hit “Wildfire,” Allegra delivers a darker, more mature sound on “Ash.” With its alluring rhythm, synth-washed soundscapes, and sultry melody, the track reveals a confident new edge to her signature chart-ready style. “Ash” places Allegra’s powerful vocals front and centre, creating a cinematic and immersive experience that perfectly captures her artistic evolution.
“Red” as a whole marks Allegra’s most refined and daring body of work to date. The five-track EP explores a range of emotions through glossy, modern production, transitioning from her teenage musical beginnings into a bolder, more empowered adulthood. After the deeply personal and confessional debut EP Unsent Love Letters Vol. 1, “Red” embodies the boldness of its title — sharper, more evolved, and filled with undeniable hit potential.
Heralded as one of the UK’s most exciting emerging talents, Allegra has built an impressive career with a string of chart successes. She topped the Music Week Commercial Pop Chart with “Love You Right Back” (feat. DJ Alok) and achieved a #1 position with the Tiësto remix of “Round & Round.” Her music has garnered millions of streams worldwide, strong radio support, and features in major publications, including OK! Magazine, Wonderland, and Notion.
With “Ash” and the full EP ‘Red’, Allegra continues to showcase her versatility — moving seamlessly between high-energy club anthems and emotionally rich, storytelling-driven pop. Her distinctive fusion of passion, vulnerability, and empowerment resonates strongly with fans and critics alike.
“Ash” and the EP ‘Red’ are available now on all major streaming platforms.
About Allegra
Allegra is a London-based pop artist known for her infectious sound, powerful vocals, and ability to blend emotive storytelling with dancefloor energy. With multiple Top 3 hits on the Music Week Commercial Pop Chart, collaborations with Tiësto, Alok, and others, and a growing international presence, she is quickly establishing herself as one of the UK’s most promising rising stars. Her music has amassed millions of streams and earned widespread radio and media support.