With Where is my baby?, The London-based artist Sheykh Forever, the creative project of Iraqi-born writer, producer, and performer Mostafa Al, delivers a striking fusion of nostalgia and futurism. Known for blending disco, heavy rock, and hypnagogic indie pop into infectious, groove-driven soundscapes, Sheykh Forever’s latest single dives into darker, more urgent terrain. Centered around a collaboration with vocalist KER, the track captures both the physical pulse of the dancefloor and the emotional weight of longing and unrest. We spoke with the artist about the creative process behind the single, his analog production approach, and the evolving sonic world of Sheykh Forever.
- What inspired Where Is My Baby? and how did the song first begin to take shape?
KER and I worked on maybe 50 songs or so in the studio – Where is my baby? is one of them. We were both dealing with immense loss at the time and putting into music all the terribly strong feelings we’d bottled up over the pandemic. There were all these provocative, powerful statements we desperately needed to get off our chests.
- The new single feels darker and more urgent than your previous tracks, like Sleeping Dogs and Run for Cover. What led you in that direction sonically and emotionally?
I think those songs are as dark and urgent as one another. In Run for Cover, a war criminal taunts their victim as they would a troublesome lover, and in Sleeping Dogs a conscript refuses to carry out said war crimes, overwhelmed by the stench of bullshit emanating from their particular empire. I feel a lot of darkness and urgency, and that has never changed.
- You collaborated again with KER on this track. How did that partnership influence the sound and emotion of the final version?
KER has this astounding ability to sound both on-key and off-key at the same time. There’s a quality to her voice that is haunting but also very musical. We’ve always wanted our work to follow that convention – haunting, but musical.
- There’s a striking contrast between the driving rhythm and the song’s sense of melancholy. Was that balance intentional?
It’s just one way of trying to make something genuinely new. You can combine things that might not initially seem to go together – heartbreak and beauty, for example. There is heartbreak in beauty, and vice versa.
- The production feels both raw and refined, you’re known for working with analog equipment. What draws you to that hands-on process in an age dominated by digital production?
It’s all about control, I think. Everything we see on screens is designed to hold our attention hostage and manipulate our behaviour in some way. When you turn knobs, you are telling a machine, “I need you to do this particular thing,” and it is unlikely to then turn around and give you twenty other time-consuming suggestions or sell your personal data to someone. It also sounds better, to my ears. Analog equipment was designed over dozens of years, agonised over by some of the most sensitive and gifted engineers of all time. I don’t get the sense that anyone designing plugins these days cares nearly that much about what comes out of the speakers. Except Kush Audio, maybe.
- Where is my baby? seems to ask a question that goes beyond the literal, What does that title mean to you personally?
I don’t really know. We sang something that came to mind, something we both felt in the moment. But I do see a lot of people right now mourning the loss of their children at the hands of ‘democratic’ military powers, so we could start there.
- Your music often blurs boundaries between disco, heavy rock, and indie pop. How do you approach genre when creating new material?
I don’t really think about genre at all. I make music that I would listen to myself, songs I wish other people had written but were maybe too scared to. I don’t curate music by style or mood. What you hear is what you get.
- Each Sheykh Forever release feels like its own sonic world. How do you know when a track truly belongs in the Sheykh Forever universe?
I know a song fits into the universe because I’ve managed to finish it, and it sounds good to listen to. Any sonic idea can become a song if you shape it enough. I really believe that. It could be the sound of an airplane or a baby’s wail.
- There’s a lot of emotional urgency in this track, almost a feeling of running from or toward something. What atmosphere were you hoping listeners would experience?
Some semblance of both the claustrophobia and elation I felt putting it together. I like the idea of something feeling both familiar and strange – something that repels and attracts at the same time.
- You’ve described Sheykh Forever as existing “somewhere between yesteryear and the distant future.” How does Where is my baby? Embody that idea?
I don’t know that it does. I’d like the music to sound dated and timeless at once. I hope I’ve done that here.
- You mentioned working toward a full-length album. How does this single fit into that larger project, and what can listeners expect from what’s coming next?
All I want to do right now is platform, promote, and eulogise the plight of the people Frantz Fanon famously called ‘the wretched of the earth’. The way we treat these subjects speaks so much about where we are as a species. I feel so sorry for where we are, inundated with the greatest tools ever conceived by mankind, and yet so bereft of imagination, and I want my next project to be the exact opposite of that.
- Finally, what continues to drive your curiosity and experimentation as an artist?
The vapid, tasteless, pitch-perfect vibey slop I hear on the radio, on reels, in films, and TV makes me want to grab a bludgeon and just wreck it all to pieces. Everything I do is, I hope, some variation of that bludgeoning process. There’s a war, of sorts. I know a lot about war.