“NOTHA 1 DOWN (Mini)” is the latest single by African Hip Hop artist Proklaim. Like the title suggests, this track has a very short runtime, coming in at 1 minute and 15 seconds. It’s a heavily concentrated dose of lyrical storytelling, broken up by a strong melodic hook.
This approach was taken deliberately by Proklaim to cater to the fried attention spans of people. It’s designed for social media. But the strong melodic hook makes it adaptable to car rides or even being played at stadiums. An effective approach that trades in the usual depth of lyrical hip-hop for a more focused dose of melodic hip-hop with punchy, addictive production.
For those with an interest in rhyming schemes, the verse mostly follows one scheme, and the delivery is absolutely spot on. Not a lot of variance in the schemes, which is expected in such a small piece of music. But what is there is executed with finesse.
Proklaim recorded the track at Pen Pushaz Studios with engineering by Wojtek Majewski at Audio Art Namibia. The production process was spontaneous – He laid down the verse and freestyled the hook in a reportedly “extremely quick” session to capture the raw energy of it.
Proklaim’s goal with “NOTHA 1 DOWN (Mini)” is to inspire and urge audiences to be the best version of themselves. Continuous self-improvement and self-empowerment are the message here. I will personally be on the lookout for more releases as Proklaim continues to push this narrative.

